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Associate Director, Regional Marketing – Mavacamten, Miami

Bristol-Myers Squibb

This is a Full-time position in Plainsboro, NJ posted April 7, 2021.

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change.

We bring a human touch to every treatment we pioneer.

Join us and make a difference.SummaryThe Regional Marketing Team is a field based, non-sales position focused on working closely with the US HCM Thought Leaders to ensure that coordinated and collaborative cross-functional resources are made available as appropriate.The Associate Director, Regional Marketing (RMK), Mavacamten role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs.

The RMK will develop strategies and implementation plans directed towards important and influential external stakeholders in their area.

Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and RMLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate.  The position will report to the Director, Mavacamten Regional Marketing and be part of the US Mavacamten Marketing team. Responsibilities
– include, but are not limited to, the following;Establish BMS as a credible and trusted partner amongst the thought leaders in Hypertrophic Cardiomyopathy (HCM)Develop deep clinical and commercial knowledge of the HCM market; understand the treatment and market dynamic in their specific regionsDrive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing effortsDevelop engagement plans to enhance relationships and partnerships with key external stakeholders – Key Opinion Leaders (KOLs) across functions (MDs, pharmacists, nurses, administrators) and sites of care (institution and community)Supports disease state or product, when appropriate conversations focused on key topicsExecutes physician engagement activities in the field and at key congressesAdvance Organizational Capabilities and Effectiveness by embedding the Regional Marketing functionBalance customer-facing time and managing marketing projectsWorks with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program executionProvides input and support in developing account plans for SalesProvides field-based training for Sales when neededManage marketing projects and budgets associated with any regional key customer activitiesAchieve Day 1 Launch ReadinessSpeaker Program Management & EngagementDevelops physician speakers to provide high-quality speaker programs on disease state and product, when appropriateProvides refresher and follow up training to speakers on PACT-approved speaker materialsEnsures appropriate and compliant execution of speaker programsMonitors speaker performance at live programsProvides field-based training to speakers on speaker programs when neededConduct all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.Skills/Knowledge Required:Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairsMinimum 5 years of experience in the Cardiovascular therapeutic areaMarketing, Sales Management, and / or launch experience strongly preferredExperience with thought leader engagement, ad boards and speaker’s bureau strongly preferredProven ability to manage large geographical territoryDemonstrated ability to build productive stakeholder relationships and effectively meet their needsAbility to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goalsStrong business acumen.

Understands market dynamics, business drivers, corporate goals and impact on strategyClinical knowledge and aptitude in complex disease states.

Desire to continuously learn and improve by applying new knowledge and skills on the jobEffective verbal and written communication skills and organizational abilitiesSelf-driven with strong organizing and planning skills.

Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategyAbility to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plansHighly collaborative with the ability to manage multiple projects simultaneouslyWillingness to try different and novel ways to deal with work problems and opportunities.Business travel, by air or car, is regularly requiredWillingness to work evenings and select weekends is requiredMust live on territoryRelocation not availableAround the world, we are passionate about making an impact on the lives of patients with serious diseases.

Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment.

We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles.

Applicants can request an approval of accommodation prior to accepting a job offer.

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