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Sr. Mgr CRM Marketing

Jackson Hewitt Tax Service Inc.

This is a Full-time position in Jersey City, NJ posted January 13, 2022.

Jackson Hewitt is looking for Customer Lifecycle Marketer with superb leadership skills, and the drive to create new experiences in our product portfolio.

As part of the Jackson Hewitt team, this individual will lead multiple new customer journeys, coordinate multiple stakeholder groups involved in the product lifecycle, evaluate emerging opportunities, support the Vice President of Segment, CRM and Loyalty Marketing and define business requirements to create the best possible user experience across our portfolio, including our online tax platform (Jackson Hewitt Online).

What You’ll Do Here:

As a Customer Lifecycle Marketer, you will define and execute the customer engagement strategy across Jackson Hewitt product portfolio.

In this role, you will lead the customer growth through CRM channels, defining customer product engagement strategy from awareness to conversion.

Strong business judgment, understanding of current CRM trends and technologies, knowledge of product marketing best practices, and a keen focus on user experience are essential.

You are someone with a passion and obsession for building world-class experiences and helping drive digital transformation for an organization.

The successful candidate will have a strong ability to: build processes to solicit and manage stakeholder input, communicate status of initiatives and priorities, and manage against multiple priorities.

This is an opportunity to help build a world-class experience for the second leading retail tax brand in the US.

Generate support for your initiatives from stakeholders across the company
Become an expert on the Jackson Hewitt product suite and user experience
Understand and analyze usage across desktop and mobile web in regards to user engagement, retention and monetization.
Develop roadmaps for key digital products
Solicit, define, and socialize requirements for medium to large size projects that may involve phased approaches, across web and CRM
Market and Competitive research and analysis
Evaluate new product partners and emerging technologies to augment our experiences

Skills You’ll Bring For Success
BA/BS, Graduate degree preferred
Minimum 6 years work experience in product marketing, customer life cycle, CRM or related field
Knowledge of web technologies and understanding of various a project management methodologies including Agile
Ability to write clear and concise project documents
Proven track record for building or managing products or product initiatives from ideation to launch to operation (including budgeting).
Ability to manage multiple (4-6 at any given time) projects effectively
Exceptional executive presence and the ability to clearly articulate a strategy
Solid understanding of user engagement, business goals and competitive pressures and the ability to convert those into business requirements and priorities
Previous experience working within a consumer financial services business preferred
Experience conceptualizing and implementing products across multiple platforms and devices
Excellent written and oral communication skills; superior organizational and analytical skills
Ability to work in a fast-paced, high-tech, rapidly growing and exciting environment
Team-player, self-managed and fast-learner.

Team-player is extremely important to the group.
A strategic and analytical mindset that allows you to make data-driven decisions; prioritize projects, launches, and features; and balance immediate requirements with a long-term vision

Preferred Qualifications:
Experience working in start-up environment and possess an entrepreneurial spirit
Enthusiasm for every phase of product development – from strategy and conceptualization, to feature definition, working with a cross-functional project team, and launch
Experience with A/B testing, Google Analytics and other analytics tools
Experience with campaign analytics
Experience working in an environment with multiple vendors and technology

What You’ll Get If You Join Us:
Competitive Salary + Bonus
Unlimited Paid Time Off + 11 Paid Holidays
401k + Match
Medical, Dental, and Vision
Pet Insurance
Company Celebrations and Appreciation Events
Fast-paced, innovative culture with an open and collaborative environment
Ample opportunity to develop core and new skillsets and have a stake in your own success
Freedom to create your best work and make a visible impact on the organization
Opportunities for advancement within the organization