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Salesforce CRM Experience Planner – Remote Opportunity

Lincoln Tech

This is a Full-time position in Boonton Township, NJ posted October 14, 2021.

Lincoln Tech is looking for a CRM Experience Planner who will be responsible for the management of the Salesforce platform to deliver a best-in-class customer experience by defining and developing ideal digital interactions across all customer touchpoints.

You will serve as the organization’s Salesforce subject matter expert and lead the planning, development, and implementation of customer experience journeys via multiple communications channels.Resposibilities Translate business requirements into practical, scalable solutions leveraging the functionality and best practices of Salesforce Marketing Cloud, Journey Builder, Automation Studio, Interaction Studio Create and implement customer experiences based on data-driven insights and project learnings Collaborate with Admissions Teams and other stakeholders to identify engagement triggers and design practical, efficient customer journeys and experiences Build and refine customer journey maps for both short term and long term engagement and nurturing campaigns Partner with stakeholders to find areas for improvement and efficiency; suggest automated system solutions Provide insights and creative direction in message/content developmentRequirementsSkills & Experience 4+ years of hands-on experience with Salesforce Marketing CloudBachelor’s Degree with a background in Marketing, Digital Media, E-mail Marketing Strong data management abilities Familiarity with lead generation and nurturing campaigns Experience owning projects from beginning to end Excellent interpersonal and communications skills (verbal & written) Proven ability to lead multi-disciplinary teams to create impactful customer solutions Experience in digital analytics (A/B/multivariate testing) Experience designing and executing digital marketing campaigns Strong understanding of email and automated campaignsFull-Time Employee BenefitsMedical, Dental and Vision PlansDisability, Life Insurance, and other voluntary plans401(k) Retirement Plan with Company MatchPaid Holidays and Paid Time OffFlexible Scheduling OptionsCareer Growth OpportunitiesOngoing Training Support & ResourcesClick Here for Summary of Benefits About UsWith over 75 years of success, Lincoln Tech is one of the nation’s leading providers of career training in high-demand industries such as Healthcare, Automotive/Diesel, Skilled Trades, Information Technology, Cosmetology, and Culinary Arts.We invite you to learn more about us at Opportunity/Affirmative Action Employer including Disabled/VetsFor any questions, contact or call (973)766-9045.