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Healthcare Analytics Manager

Quest Diagnostics

This is a Full-time position in Secaucus, NJ posted January 20, 2022.

Look for more than answers.

Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope.

As a Clinical Segment Marketing Manager, Healthcare Analytics Solutions, you will work for the world leader in the industry, with a career where you will have the opportunity to collaborate and affect change while expanding your leadership skills and technical knowledge.

Join a robust team of marketers where you and your skills are valued, and growth and development are encouraged as we empower better health through diagnostic insights.

Clinical Segment Marketing Manager, Healthcare Analytics Solutions, the role:

The Clinical Segment (CSM) Marketing Manager, Healthcare Analytics Solutions develops and executes successful marketing campaigns and tactics based on the CSM Marketing Plan by integrating the voice of the customer for one or more key customers with the goal of increasing the value of our portfolio offering nationally to drive growth and retention. 

Job Responsibilities:

  • Work with CSM Marketing Director to ensure execution of marketing plan
  • Develop tactics based on marketing plan to achieve Franchise revenue targets and drive qualified leads for Specialty Sales Force
  • Conduct research and distill customer data and analytics into various tactics
  • Integrate voice of customer into marketing strategies and tactics
  • Design and deploy successful marketing campaigns and own their implementation from ideation to execution
  • Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
  • Build relationships and partner with Customer and Regional Marketers, internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
  • Manage budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals

To qualify, the ideal candidate will have the following skills and experience:

  • Bachelor’s Degree, Business degree preferred
  • Minimum 3 years success in a marketing role;
  • 5+ years healthcare industry experience preferred;
  • Healthcare technology experience a plus
  • Up to 30% business travel required
  • Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
  • Excellent project management skills, including management of agencies and vendors to ensure execution
  • Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
  • Initiative – ability to independently problem solve and find resolutions
  • Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
  • Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
  • Familiar with Microsoft Office, Marketing automation and analytic tools

Apply Today

Join us for competitive benefits and development opportunities in a progressive and supportive environment. Help us improve our service, and the experiences of our patients and colleagues. Work with us and together we can be better.

Your Quest career. Seek it out.

 

All requirements are subject to possible modifications to reasonably accommodate individuals with disabilities. Quest Diagnostics is an Equal Opportunity Employer: Women / Minorities / Veterans / Disabled / Sexual Orientation / Gender Identity or Citizenship.